SEO Best Practices

Best Practices

  • Create unique, accurate page titles
  • Accurately describe the page’s content
  • Create unique title tags for each page
  • Use brief, but descriptive titles
  • Make use of the “description” meta tag
  • Accurately summarize the page’s content
  • Use unique descriptions for each page
  • Improve the structure of your URLs
  • Make your site easier to navigate
  • Use mostly text for navigation
  • Put an HTML site map page on your site, and use an XML Sitemap file
  • Have a useful 404 page
  • Offer quality content and services
  • Write easy-to-read text
  • Stay organized around the topic
  • Create content primarily for your users, not search engines
  • Write better anchor text
  • Choose descriptive text
  • Optimize your use of images
  • Use brief, but descriptive filenames and alt text
  • Supply alt text when using images as links
  • Supply an Image Sitemap file
  • Use heading tags appropriately
  • Make effective use of robots.txt
  • Be aware of rel=”nofollow” for links
  • Notify Google of mobile sites
  • Guide mobile users accurately
  • Promote your website in the right ways
  • Know about social media sites
  • Make use of free webmaster tools
  • Use Rich Snippets